The System That Prints While
Others Pray
This isn’t memecoins. This is the advantage you never knew.
We've helped launch:
Vital Areas Covered
All the must know basics before your first launch. You won't find another breakdown like this for free.
🛠️ Section 1: Pre-Launch Setup
All the must know basics before your first launch
Wallet Hygiene
ALWAYS use a new wallet for dev tokens. Wallet reputation matters. Would you buy a token from the $PNUT dev, or a serial rugger? Answer is obvious. If you have never launched before however don't worry - the majority of launches come from fresh wallets anyway so you arn't at a disadvantage.
As a bonus, if you have a successful launch, even if you hard rugged, you can get away with 4-5 more launches to farm snipers brutally on that same wallet. Many simple bots simply monitor devs whose past coins did volume or reached a high market cap, without checking the downturn.
Alternatively, you can keep that wallet for your next big project and create the narrative that your last coin did X million market cap. This is one of the strongest narratives there is with coins hitting 8-9 figure market caps off this alone. For this to work however, it’s not recommended that you hard rug as this will shatter credibility. Hard rug = farm , soft rug = effort launch. (Find devs who do this - gorbogana) (Flow charts of wallets)
Website + Logo
You always must build a identity and a logo for your coin.
ALWAYS have a website and socials. These are the first (and often only) thing people check before aping. Make it and make it well – AI now excels at this. Lots of snipers scan to filter out any coins that don't have these linked.
For image gen:
♦ Recraft
♦ Leonardo AI
♦ ChatGPT, Grok, Gemini, any AI you are comfortable using with enough prompting.
For website gen:
♦ v0.dev - great ai powered generator. No code needed ,
♦ framer - No code website builder with optional AI assistance. More customisable.
Trending Narratives
ALWAYS check for the trending topics of the day. Snipers scan for coins with these keywords and any manual buyers who missed the daily runner will likely try a catchup play with any compelling derivatives they see.
These can even flip the original with an experienced dev team, or be an easy way to get attention even on your low effort launches
Would you buy a token that one wallet could crash 84% instantly from a single sell?
🚀 Section 2: The Launch Moment
All the must know basics before your first launch
Golden Rule - Momentum
If you have a new launch NEVER let the chart stop moving. There are 40,000 new launches a day you are competing with. If it looks like attention is going, people will panic sell. You can use volume bots, or paint the chart yourself here until you are ready to sell.
This is a lot of pressure, but don’t worry, you only usually need to keep this up for 5–10 minutes of real attention to get an easy 2x or more if your project is a winner. This may not sound like much, but it is safe enough that it compounds incrediby fast.
Your Exit
Once it looks like you can’t keep this going anymore and buyers are exhausting, sell it all. Until then, sell into volume little by little to lessen price impact.
Do NOT dev sell until you are ready to nuke, or do it right away to make it look like a failed coin that has been CTO’d.
Remember the token from earlier? How the price would nuke 84% if the top holder sold?
Well if that is you, you don't need to give up this huge portion of your gains. Simply sell gradually into volume to take your price impact to near zero.
100x the tokens sold for only 17x the price. Don't let this be you.
If you manage to exit entirely while the chart holds up, you will walk away with over 6x the profits compared to if you nuke in one. This is dependent on liquidity, but this is the standard MC:Liquidity ratio on pumpfun tokens.
If you are running a longer term project, it is very attainable to pull this off. Going off our example, you would need 100 sales of 8.6k to realise your full profit, but only 16 of these sales to get the 140k you would get after the price impact of nuking it all in one. If you even pull off 10 of these smaller sales, you can safely nuke the rest and still have almost doubled your profits.
This is harder to pull off than selling in one go, so is a more advanced technique not recommended for complete beginners and works better on larger scale tokens.
We cover this in more detail in our advanced guide with case studies and walkthroughs of real success stories. If this is your first lanch and you're feeling the pressure, just sell in one and take profit as soon as it's an amount you couldn't handle roundtripping.
🎯 Section 3: Caller Strategy
All the must know basics before your first launch
Why this is important, and why it's dangerous
Promoting your token is vital if you want bigger gains. Don’t get me wrong, you can definitely catch good gains without paying if you follow the rules and have a good feel for narratives, but it speeds up the whole process and adds some consistency.
This is the only place where you will incur any risks however so be careful to get your money's worth. There are a huge variety of places you can promote especially if you get creative. We will focus on mainly telegram callers here. Once you find a couple of quality ones here, you are set, but it can be harder than it sounds.
How to find the right caller
The things you must check are:
♦ Follower count
♦ Views per post & general engagement
♦ The mood of people in the channel. Are they complaining about how the last 3 tokens rugged? Well they definitely won’t buy yours if they are – wait. Have the last 3 calls done a 10x and people are celebrating the run? Well now is your chance.
General timing is another key aspect. Most people have their favorite few channels they trust and check religiously, but if there’s been 10 calls in the last hour, only the most terminally online will see yours as the 10th. If however the channel that consistently gives them golden entries hasn't posted in an hour or two, this is your entry. People are waiting, desperate and bored. Remember how big an issue overtrading is for most people – use this as they will ape anything in this state.
Previous token performance. Does the channel have 100k members and 50k views per post for a good price? Great. But how have tokens similar to yours performed on there? Try to stick to smaller coins to judge this as larger ones will have multiple promotions that skew the chart. If a coin is posted in the channel, you check that minute (telegram messages are timestamped) on the chart, and it shot up, congratulations you have a winner – this channel is perfect. If the post got 50k views but no buys the channel is a botted LARP trying to get your hard earned SOL (this is unfortunately a lot of them).
Finally, just because a token increases once it's been posted, doesn't mean it was definitely that channel. Look for tokens in the 10k-30k range as these are the people that will pay for one quality promo, but no more.
🧠 Section 4: Fallbacks & Revivals
All the must know basics before your first launch
CTO Option
Not got a good idea? That’s ok! Simply find a dead project you think has real potential, buy up a good portion of the supply without CTO mode, distribute and go. These will already have higher holder count and history so once you start to push them they look more compelling. Join the TG or make a new one, start twitter raids, host giveaways, be active online at all times your coin is running. It only takes a few hours here to get decent traction, and if you nail a narrative you can moon. Just remember – community is everything. You let the telegram die, so does your project. Chart stagnation is fine here as people feel a sense of slow building.
WARNING: Only revive when liquidity is dead and community is silent — or you’ll be fighting the original holders. Find ones that have absolutely bottomed.
Why this is so beneficial
As an added bonus, CTO’s are a great way to learn to manage a project and meet people. If you are struggling, go into telegrams and offer to CTO the best projects you can find, ideally if the token has just rugged or the telegram is questioning leadership. You will see behind the scenes of 6–7 figure coins and exactly what it takes and make great connections. This is how nearly all insider groups are formed and skills are learnt.
🧠 Section 5: Quick Recap
Check this right before you launch.
Launch Checklist
🔲 Name + Logo
🔲 Website + Twitter
🔲 LP Added w/ Holder Split
🔲 Chart Painting for 5 Mins
🔲 Call on Vetted TG
🔲 Exit Before Momentum Dies